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Tai Wan

Demographic Details

Until 2009, the population of Taiwan is about 23 million.

In Taiwan, 72.6% people are 15 to 64, and has 16.7% people are under 14, 10.7% people are over 65.

Birth rate: 8.99 births/1,000 population

Death rate: 6.76 deaths/1,000 population

Population growth rate: 0.227% (2009 est.)

Ethnic groups:

Taiwanese (including Hakka) 84%

(these people are emigrated from China Mainland wedding dresses to Taiwan in the early 17th century)

Mainland Chinese 14%

(They are fled to Taiwan after Nationalist parties lose the Chinese Civil war, most of them are soldier and their family.)

Taiwanese aborigines 2%

Languages: Mandarin Chinese (official),

Taiwanese (Min)

Hakka dialects

Cultural Nuances in Taiwan

“Have you eaten?” is a standard greeting.

Avoid giving knives, wedding gowns scissors or cutting tools because these things as they symbolize the cutting off of friendships

Business relationships are based on respect.

Legal Barriers

Taiwan has few trade barriers that limited American exports, such as automobiles, rice. Also, Taiwan put a ban on U.S. beef imports.

The legal demeanors mostly occur in the country of export; therefore the Legal jurisdiction will be in Taiwan. goddess wedding dresses However, Taiwan’s civil law has many conflicts with American law. Therefore, law and jurisdiction of Taiwan will be one of the legal barriers for marketers.

The other legal barriers will be language; Taiwan’s official language is Mandarin with some Taiwanese and Hakka dialects.

Potential target markets

Considering the major environmental problems Taiwan has, government has been promoted people to protect environment. Cocktail Dresses Also, they enacted law and policies to protect environment. And Taiwan people uphold these law and policies. Therefore, “Green” technologies will be a potential market in Taiwan.

Main governmental drivers

The governmental type of Taiwan is multiparty democracy.

The Political parties are Democratic Progressive Party

Kuomintang or Nationalist Party

Non-Partisan Solidarity Union

People First Party

Now the ruling party is Kuomintang, we also call it Nationalist Party

The Main economic drivers in Taiwan are

Notebook personal computers (PCs) such as Asus (computer accessories). Acer (PC products),

Liquid crystal display (LCD) monitors,

PC cameras and DVD discs. Such as BenQ (LCD monitors and digital cameras)

Bicycle manufacturing- like Giant (bicycles).

Religious makeup or derivatives

Over 93% of Taiwanese are Buddhist; 4.5% people are Christian, 2.5% people are believed in other religions.

Mazu is an important goddess for Taiwanese people, she symbolizes the seafaring spirit.