howandy

Business-Level Strategy Formulation
Rare capabilities: Citibank offered a different customer services system which was different from other bank. In addition, Citibank was the leading firm which invested in E-business. Therefore, Citibank’s E-business was rare. (Yes)
Costly-to-imitate: Both banking industry and E-business needed to invest many resources; therefore, it’s not easy for other firm to develop it in short term. (Yes) Nonsubstitutable capabilities: wedding dresses There was not substituent for banking industry. It’s also E-business was just starting growing, the demand of e-business still increasing. Therefore, it’s hard to create new products. (Yes)
Therefore, Citibank’s competitive consequences were sustainable competitive advantage. Performance implications were above returns. wedding gowns Business-Level Strategy Formulation
strategic objectives：Citibank’s E-business strategic objectives could be refers to “connect, transform and extend”. Citibank’s mission was different customer services to satisfy customers’ needs. Such as offer telephone hotlines, relationship managers who understood clients’ needs, and product consultants who provided service expertise. Also, build a single Web-enabled platform for all customers with similar needs. goddess wedding dresses Also, the vision was to become the world’s leading e-business enabler. These were also Citibank’s E-business strategic objectives.
Grand Strategy：Citibank was adopted differentiation strategy.
Firm infrastructure: In order to understand customers’ purchasing preferences, Citibank invest many resources to build information system, also had managers to build deep relationship with customers. Also, Citibank was offering high-quality products. Human resource management: Citibank’s employees all had professional training; designer wedding dresses also, in order to satisfy customers’ needs, they hire world-class employees with expert knowledge of financial data. These employees would use these date to offer customers better service.
Technology development: Citibank has partnerships with IT companies. Citibank was the leading large bank which invested hundreds of millions of dollars in E-business. Its system could serve different customers with their needs. evening dresses Procurement: As aforementioned, Citibank bank invested many resources in E-business. They system their use to serve customers were high-quality.
Inbound logistics: the financial expert would do the research and analysis the financial data.